Collective Bias, Whrrl and 20 Bloggers…Bring you Black Friday Deals.
Collective Bias is an interactive marketing company that fits the brands with the bloggers (or those of us who actually do the shopping). They accomplish this by building relationships with us. Pretty cool. Collective Bias has partnered with Whrrl. Whrrl is the application that I have been using to make these great slide shows. You can do them directly from your iphone or blackberry phones. They are working together to help you find great deals on Black Friday.
They have chosen twenty bloggers (I’m one of them!!) led by the Consumer Queen, Melissa Garcia and Courtney Velasquez of Giftfully Simple. What we are doing is searching for the best deals for you. We are putting them on the www.mybfdeals.com site and also whrrling them. On this Black Friday we are going to be out in the masses whrrling the craziness just for you!
We are wanting visitors to check the website frequently up through Black Friday and then throughout the day on Black Friday which is November 27th, 2009. You will have the best chance to find the best deals….and then follow right along with us. Hopefully you are out there yourself…and you can whrrl your own story by going to www.whrrl.com and signing up. Visitors can vote for the deals they like the best, and the participating blogger with the most votes on a deal will receive Google Analytics training or tech/design assistance for his or her blog. (so vote for my whrrl story because I can REALLY use the training! LOL
Quote from John Andrews who is the Managing Partner of Collective Bias, “We wanted to integrate a strong social media campaign to show the power that the average person or blogger has to reach so many others. By working with bloggers, Whrrl and social media sites, we can effectively spread this idea like wildfire.”
You can also find My Black Friday Deals on channels like Flickr, YouTube, Twitter and Facebook.
About Collective Bias
The first company of its kind, Collective Bias offers an alternative to the traditional agency model. Formed at the nexus of and Social Media and Shopper Marketing, we address the need for a comprehensive approach to facilitate ongoing conversations amongst brands, retailers and consumers. Our philosophy is to build true relationships between brands and consumers that make those consumers “part of something” and engender a sense of ownership that manifests itself in advocacy.
About Whrrl
Whrrl v2.0 lets us take pictures as they happen and share them with a wide based group of people, via our phones or computers. Whrrl is a product of Pelago, a Seattle-based company led by an executive team from companies including Amazon, RealNetworks and Yahoo. Pelago is backed by pioneering Internet and mobile investors including Kleiner Perkins Caufield & Byers, Bezos Expeditions, T-Venture, Trilogy Equity Partners and Reliance Technology Ventures.
Disclosure: Collective Bias has reimbursed me for my travel time to do my Black Friday shopping. This post was based upon the information that went out in a Press Release that I have permission to use.
