Blogher 2012 Impressions

August 15, 2012 by  

Sharing My Thoughts On The Blogher 12 Conference

I really enjoyed Blogher this year. It was very large, yes… but I always think of Blogher as huge… so I didn’t necessarily feel like it was So much bigger than before.


I did not get the conference pass this year, I only got the expo/party pass.  Why, you might ask?  This was the forth time I’ve been to Blogher, and the first two years I did get the full conference pass.  I quickly learned that with so many Brand events and networking going on… I was so caught up in those, that I did not have much time for the blogging sessions.  That seems a bit backwards, I know. It should be that the blogging sessions to learn more about blogging should be first on my list and networking with fellow bloggers and Brands, should be last on my priority. Right? No, not in my book.  I have been to dozens of conferences over the last four years, and love every one of them.  I have learned SO much and have oodles more to learn! But I believe that the smaller conferences pose a much more valuable space to learn in.  Smaller rooms, plenty of space to sit, amble opportunity to ask questions, hands on workshops, and no problem hearing the speaker.  That is a much better learning environment for me.


With that being said, I can evaluate Blogher 12 for their sessions this year, or the actual conference, because I wasn’t truly a part of it.  I had a an objective of networking and meeting our Social Fabric bloggers and meeting new bloggers. If there happened to be a Brand that I really wanted to work with personally, or I thought was a fit for our Collective Bias company, then, so be it. If you have noticed, I do very few reviews now, unless it is something that I REALLY want to review. So trying to chat it up with all the Brands was not something I was terribly worried about.

I did visit the expo… and got to see things like Melissa @ConsumerQueen in the Chuck-e-Cheese ticket booth!

And  Courtney posing with a “Greek statue”

Being able to increase the bonds with those I work with was also vitally important to me.  Since I am a remote employee, we don’t get to see each other in person very often.  I think it is important in any company to have a good working relationship with other employees and often times that can be built through fun/work related activities, such as traveling & rooming together for conferences.

This is Courtney Velasquez (One of the VP’s at Collective Bias), Kim Janocko (Senior Community Manager at CB), Mel Lockcuff (Community Coordinator for CB) and me. We had adjoining rooms and had so much fun meeting members of our Social Fabric Community!


I was really excited to see friends I’ve met through blogging and meet new friends.  That is really the coolest aspect of blogging. We meet so many people online, and you can get to “know” them …. to a point. But there is nothing like meeting them face to face…. giving them a real hug rather than a virtual one…. and really getting to know them.   I think the relationship is what grows your brand. The relationship, not only in real life… but through twitter, Facebook and through comments on our blogs.  Ted Rubin says it in regards to Return on Relationship™ and business, and even though I run Organize with Sandy as a business… I often don’t feel like a business, I feel like me… and I want to be able to take that same stance on a personal level…. it’s the relationship that is most important.

Here are some of our Social Fabric bloggers that we ran into at one of the parties we went to.


So, to bring this back to Blogher 12 this year.  I had a wonderful time… meeting some clients at a CB client dinner, meeting several of our Social Fabric Bloggers at our coffee meet up, and a few at some of the Blogher parties… but most of them I saw and met as we were going to different Brand events, walking into the hotel lobbies of The Sheraton or The Hilton, and wondering around NYC.   I didn’t feel stressed to run to every event, and I even bowed out of several of them (very unlike me, if I have RSVP’d.. not proud of that), but having some down time to get some work done, chat with friends and rest my feet (ouch!) also was on my agenda.


I actually was not looking forward to going to Blogher this year in NYC. I was overwhelmed at Blogher 10 in NYC (I’m not a big city girl by any stretch of the imagination) racing from place to place… trying to be at two events at once, and not being able to figure out how to get from here to there. I couldn’t hail a taxi for the life of me (they make it look so easy on TV!) and without my subway navigator, Kim @CraftyMamaof4 I would never attempt that method of transportation on my own. (yes… total whimp here!)  This is Kim and Mel @MamaBzz as we had been down in the subway waiting for a train for about 20 minutes. It was SO hot down there…. but these two are the subway queens, I couldn’t talk them into a taxi for this trip. lol

kim and mel

I’ve seen many blog post this year on how big Blogher was.. and it has grown too big … and they didn’t know anyone… and they didn’t want to return…. and that’s ok for them.  Personally, I don’t see that as a negative. There were plenty of familiar faces to me, and new bloggers means new relationships. I think we always need to be growing our circle of friends.   But, I kept my Blogher experience smaller, by only choosing the expo pass, by not feeling like I had to be at every single event, and by making the relationships my priority…. rather than connecting with all the Brands, as my priority.

I of course didn’t take pictures of all the Social Fabric members and new blogging friends I met while at Blogher…I think half of them I was using Courtney’s phone to get pics of her with them! lol   I love this fun picture of Courtney @CourtneyRix

Here are a few other pictures I have of sites around New York City


Bryant Park area







I am not as scared of New York City as I was… and do look forward to returning at some point.  The conference next year is in Chicago and I’m really excited about it.  I do plan to go, and look forward to all the new faces I will meet and all the hugs I’ll get from faces I’ve met before!


Collective Bias, my employer; sent me to Blogher this year.


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