The SXSW Experience

April 1, 2013 by  

Heading to SXSW last month was quit the experience. I joined the Collective Bias crew in Austin, TX for the SXSW Interactive week.

Enter the  “Jambulance”, which is an old ambulance that was souped up with music, cooling machine and seats inside.  There was a charging station on the outside and used it as the hub for our “Cantina De Social”.  From Friday, March 8th until Monday March 11th, we had the Jambulance set up in a parking lot  with picnic tables and food trucks, from which we were able to offer food from. Being able to invite people over to have a meal, have something to drink and eat some awesome ice cream sandwiches, was an easy way to find out what their companies did, and let them know more what Colletive Bias is and what we do.

The CB crew giving us a “Awkward Stretch” in front of the Jambulance.

The culture at CB is like no other. How many CEO’s do you know that have fun doing an “awkward stretch” and encouraging it do you know?


Inside the Jambulance. Seats, music, pillows, more music.


The culture of SXSW is outlandish. There are SO many people, that you see all kinds of interesting get ups, trying to get your attention. The pedi-cab drivers were no exception.


sxsw 22

south by


These guys were promoting a new cab company that was coming to town. Where individuals drove their own cars for pick ups. They were offering piggy-back rides. Melissa took them up on it. One offered for me to get on… I told him that I’d never do that to him. {I’m sure he was relieved!}

consumer queen

We got to try and dunk one of our Vice Presidents, Brad Lawless

Brad lawless

Brad Lawless

Our CEO Co/Founder, John Andrews

John Andrews

john andrews

And our Chief Social Marketing Officer, Ted Rubin. All in the name of Charity! What great sports these guys are. Keep in mind it was only in the lower 60’s on these days… it was cold!

ted rubin

ted rubin

On Monday, March 11th, we ended our time at SXSW with a party at the Bungalow. It gave us a chance to invite clients, potential clients, associates,  and bloggers  to join us for a great evening with food and fun.

cb party

I play photographer most of the night. I did miss having bloggers there. We were hoping to see more, but there were very few. Courtney, Melissa and I had a great time.

courtney melissa sandy

Christine Young showed up after she saw a picture of us on Facebook and realized we were in Austin. She and her husband were there on a visit, not for SXSW, but they came by to say hi.

christine and melissa

We couldn’t have asked for nicer weather. I think everyone had a wonderful time, enjoying the company, food and friends.

cb party

Yes, I had fun taking pictures of the cupcakes.


And yummy food. I stopped Brad Lawless before he could take a bite of this, so I could get a picture! Mine, was too boring looking to take a picture of.


Courtney with one of the CB pillows. You can’t see the whole pillow here, but they are little talk bubbles, so it looks like the CB logo.

courtney velasquez

We had another “awkward stretch” moment at the party.  Notice the photo-bombers outside the window.

awkward stretch

SXSW is a different kind of conference to go to from the perspective of a blogger. This was the interactive portion of SXSW. You probably won’t find more techies together in one place, then you will this week. I was thankful for the experience of being there with CB, as I went as an employee.


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3 Responses to “The SXSW Experience”
  1. Ted Rubin says:

    We are so fortunate to be a part of an amazing organization, Collective Bias, blazing trails and disrupting where media was, and figuring out where it is going. Thanks for the awesome summary and tribute to our team.

  2. Sandy says:

    Thanks Ted! I really appreciate that. By the way, great picture of you going into the dunk tank. :)

  3. Ted Rubin says:

    Loved that event. So well conceived and executed by Sprinklr.

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