Why Has CBD Become So Popular... and What's the Next Big Thing in Edibles?

CBD stands for cannabidiol. It’s a chemical compound from the cannabis sativa plant, which is more commonly known as ‘marijuana.’ However, unlike its cousin, delta-9-tetrahydrocannabinol (THC), it’s not psychoactive, so you won’t get ‘high’ at all from taking CBD.

But the naturally occurring substance of CBD that is available in products like oils and edibles, can instill feelings of relaxation and calm. That’s just one reason why CBD has become so popular in recent years.

Health Benefits

One significant factor behind CBD’s popularity is its potential health benefits. For example, research suggests that it can help manage conditions like anxiety and chronic pain. It’s also believed to promote better sleep and it has even been used in treatments for conditions such as epilepsy.


Changes in legislation have played a vital part in CBD becoming more popular in recent years. Many countries and states have implemented laws legalizing CBD when used for medical purposes or sourced from hemp plants.

Due to these changes, CBD products are more accessible than ever to a wider audience.

Enhanced Awareness

Education and awareness about the effects of CBD also play a significant role in its surging popularity. With easily accessible information online and growing scientific research on medicinal marijuana, people are becoming more educated about the potential benefits of CBD.

Holistic Health Trend

In recent years, there’s been a growing trend towards holistic and natural health solutions. People are increasingly seeking non-pharmaceutical alternatives for wellness and symptom relief. Within this context, CBD fits perfectly.

The rising popularity of ‘green’ or ‘clean’ living amplifies interest in products like CBD, aligning well with initiatives to live more organically.

Mainstream Acceptance

One of the key contributing factors to CBD’s popularity has been its growing mainstream acceptance.

Celebrities, athletes, and influential figures have openly vouched for CBD’s potential benefits for various ailments and wellness goals. Their endorsements have helped push CBD from a little-known compound to a must-have wellness supplement.

Scientific Research

Scientific research has been instrumental in supporting the shift towards CBD use as well. Studies are exploring the effects of CBD on various health conditions such as anxiety, teenage depression, pain management, and even cancer-related symptoms.

While research is ongoing and definitive proof of efficacy is still needed in many cases, favorable early results have boosted people’s confidence in using CBD products.

The Age of Self-Care

Lastly, the shift towards prioritizing self-care in our daily lives has notably affected CBD’s popularity surge. Today, people are more focused on their mental and physical well-being than ever before.

They’re continually seeking out new methods that contribute to an overall sense of health and wellness. CBD, with its potential soothing properties and natural origin, aligns perfectly with this growing cultural emphasis on self-care, adding more to its appeal.

What’s the next big thing in edibles?

In the cannabis world, edibles have had a spectacular boom in recent years. Currently, they come in myriad forms like gummies, chocolates, brownies, and beverages infused with either CBD or THC. These are designed to provide a discreet and convenient way to consume cannabis.

As for the next big thing in CBD and THC edibles, live rosin, craft beverages, and gourmet cuisine are tipped to become much more popular in the very near future.

Live Rosin Edibles

Edibles featuring live rosin THC, such as gummies, could become much more popular soon. Live rosin is a type of cannabis concentrate that is rich in flavor and potency.

It’s made through a heat and pressure process without the use of solvents, so it produces an extract that maintains a full cannabinoid and terpene profile from the original plant.

Craft Beverages

The craft beverage market within the industry could be next in line for explosive growth. These are drinks that have been infused with THC or CBD that can provide the same effects as traditional edibles but in a drinkable form.

Gourmet Cuisine

Another trend on the rise is gourmet cuisine infused with CBD or THC. Chefs around the world are beginning to experiment with this concept by adding the compounds to their recipes.

The Takeaway

As consumers crave new experiences and ways to consume cannabinoids, we should expect to see continued innovation in both CBD and THC edibles over the coming months and years.

As for the reasons why CBD has become so popular, we have seen that factors like its therapeutic qualities, potential health benefits, and increasing legality have all played an integral part.

Coupled with a trend towards natural, holistic health solutions, and comprehensive education about its effects, it’s no surprise that CBD is resonating with so many.

Trying CBD could offer a new way to manage stress, pain, or sleep problems naturally, making it an appealing option for those seeking alternatives to traditional medicine. So, if you haven’t yet tried CBD, it could be time to give it a go.


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