You’re new to the world of fix and flip real estate, and you’ve just poured your blood, sweat, and tears into remodeling your first property. The time has come to sell, but you may be asking yourself: do I really need to stage my fixer-upper?
The short answer is, yes. If you’ve spent the time and energy to acquire a fix and flip loan, you want to be sure potential buyers are able to see it in its best light so you can get a maximum return on your investment. Most sales hinge on whether you’re able to elicit an emotional response from the buyer.
Business expert and Harvard Professor Gerald Zaltman believes that 95% of consumer purchase decision-making takes place in the subconscious mind. Staging your property can help create a positive emotional connection to the home and seal the deal on your sale.
Let’s discuss whether staging your flipped home is the right choice for you, as well as a few ideas to get you started on decorating your home for a quick and painless close.
How do you know if you should go to the trouble of staging your flipped home or simply let it speak for itself? As a general rule, experts advise that you only stage pricier homes. Staging a home can get expensive, and you want to make sure the effort is worth your while.
Start out by only staging homes with a high price point in more expensive neighborhoods, and then, if you’d like, start staging fix and flip homes set at a more modest price point. Experts do not recommend staging cheap homes.
Staging your fixer-upper doesn’t have to be stressful! Let’s discuss some simple ways to breathe life into your fix and flip property and get your home ready to sell.
It’s important to always keep your budget in mind, especially now that you’re so close to the finish line! You’ve come to the end of your journey with this particular home, and now that you’ve reached the final hour it’s more important than ever to stay on top of your finances.
Less is more when you’re staging a fixer-upper. Choose minimalist decoration and simple, neutral furnishings to let your hard work and beautiful remodel shine through. Remember, you want people to be able to envision themselves living in your property, and it doesn’t have to cost a fortune to do that.
It’s important to arrange furniture in a way that makes your rooms feel fluid and spacious, no matter how cramped the space may actually be. If you’re dealing with a small room, pushing furniture like a sofa up against the wall can create the illusion of a larger space. If you have a large room, create multiple conversation areas within the room to make it feel cozy.
Choose simple and neutral furniture your potential buyer can project upon and allow them to get lost in the daydream of envisioning themselves in your space.
Bring attention to the home’s best features by accentuating its strengths. Thoughtfully use furniture and decor to draw the potential buyer’s eye to the beautiful aspects of the home while distracting from the more unsightly areas. For example, if the home has a lot of natural light, open all the drapes and be sure the home is dust-free as it’s seen in its best light. Or, draw attention to a beautiful patio by stringing some lights outside and setting up a simple table and chairs.
The goal in staging your home to sell is to create an atmosphere where the buyer can envision their life taking place in the space: where the kids will play, where they’ll entertain, where they’ll curl up to read on a rainy day. Most homes sell from an emotional response, and home staging can help generate that response in your buyers so you can sell quickly and see a large return on your investment.