Tips for Marketing Your Vacation Rental Home in Sedona


Purchasing and maintaining a vacation rental property in Arizona is a profitable business venture for many homeowners. However, the starting investment involved with buying and maintaining one of these homes can be costly. In addition, the process of marketing your vacation rental property can be complex, particularly in the initial stages. A vacation rental management company can help you maintain, market, and clean up your home so that you’ll have plenty of bookings and positive reviews.

Aren’t quite ready to hire someone to manage your vacation property? It’s important to tune up your online listing, upgrade your amenities, and keep the interior design fresh and modern. In this article, we’ll go over some of the most important things you’ll need to do in order to market your vacation rental home online. These marketing tips are essential regardless of whether or not your property is actually in Arizona or Sedona. You’ll be able to quickly and efficiently gather the initial five-star reviews that will help you hit the ground running.

Professional Photography

When someone who’s looking for a vacation rental home comes to your property’s listing, the first things they’ll look at are the photos. On many listing sites, such as Airbnb, these photos are visible from outside the actual listing page, enabling the user to make a quick decision about your property based on these photos and the accompanying price tag. Adding the right photos to your listing, and in the right order, will help to draw in new renters that are sure to fill up your booking calendar.

For most property owners, the easiest way to get high-quality photos for your listing is to hire a professional photographer. Every photo for the listing needs optimal lighting conditions, vivid colors, and a clean look and feel. The property’s amenities should be showcased in detail, particularly if it’s more a luxury feature such as a pool, hot tub, or gym. Make sure that the best-looking photos appear first, at the top of the gallery, showcasing either the home’s exterior or the main living room.

Optimize Your Listing Description

Improving your rental property’s online presence isn’t just about the photos. While the pictures draw the attention of the prospective renter, the listing details and descriptions are typically what finally convinces them to book.

The listing description should both highlight the luxury amenities on the property and answer the most common questions that your potential guests will have. Information regarding the square footage, number of bedrooms and bathrooms, and distance from nearby vacation spots in Sedona support the property’s integrity and value in the renter’s eyes.

Highlight Pools and Hot Tubs

Pools and hot tubs are a must-have rental feature, particularly if you’re trying to make your vacation home competitive for the Sedona area. Because so many travelers are coming to Arizona for the purposes of enjoying the hot weather, these summertime activities are a somewhat essential experience, even when the property isn’t necessarily a luxury rental. When you’re marketing your property online, including pictures of both the pool and the surrounding seating with a hot tub on the deck area helps highlight this outdoor space as one of your home’s essential gathering spaces.

Update Your Appliances

Keeping your kitchen appliances up to date is an important part of maintaining the value of your home as a rental space. The refrigerator, stove, and kitchen sink should all look and feel new so that your guests will feel like they have all the comforts of home and more. In addition, you’ll want to make sure that your home’s technology, such as the television and speaker systems, is functional and easy to use. The availability of streaming services like Netflix, Hulu, and Spotify can easily mean the difference between a four and a five-star review.

Clean Interior Decor

Modern, minimalist interior decoration keeps your vacation rental home visually appealing, in both online listings and in-person. These interior design styles introduce plenty of open space so that the guest always feels like they have the room they need to relax. Overdoing the decorations is a common mishap when it comes to maintaining a vacation rental home and tends to leave the space feeling cluttered and crowded. For luxury vacation homes, it’s often necessary to consult an interior designer before listing the property.

Make It Easy for Your Guests to Write a Review

New guests seeking a rental home online will more often than not read through the reviews that show up at the bottom of the listing webpage. Because renting a vacation home is usually somewhat expensive, these reviews indicate the home’s comfort and quality beyond the listing photos and descriptions.

Many of your potential guests will click away if your listing has too few reviews. Whether you’re just getting started with the vacation rental business or you’ve been maintaining a property for years, it’s essential to direct your guests towards writing a review. If you get negative reviews, you’ll still have valuable advice for improving the guest experience in the future.

Hire a Vacation Home Property Manager

For many vacation rental property homeowners, listing the property, managing bookings, and cleaning up after guests is too much of a hassle and too time-consuming a process. A vacation property management company can help you increase bookings and the profitability of your vacation home investment. These companies make marketing the property online a straightforward process, where the homeowner won’t even need to lift a finger. Although the management company keeps a portion of the profits, you’ll often see an increase in earnings from bookings when you hire, particularly if you’re just getting started in this industry.

Conclusion- Tips for Marketing Your Vacation Rental Home in Sedona

The vacation rental market in the Sedona area is competitive, which means it’s always important to consider how your property is represented online. Include professional photos and informative descriptions in your business’s online listings that highlight the property’s luxury features, beautiful interior design, and full-service amenities. If marketing your property online is too much of a hassle or the maintenance process is too time-consuming, you might want to consider reaching out to Sedona vacation home property management company.

Sandy Jensen
Sandy Jensen, a celebrated writer in the home and garden niche, boasts over 12 years of hands-on experience. Her educational background includes a Bachelor’s in Landscape Architecture from Cornell University. Before joining our team in 2016, she worked as a landscape designer, combining her love for nature and design. Sandy's expertise shines through her articles, offering readers practical and aesthetically pleasing gardening tips. Off the clock, she enjoys hiking and nature photography, further nurturing her connection with the outdoors.

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